Pinoy Box Office is a 24-hour Filipino cable channel owned by Viva Entertainment.

As the pioneer in the 24-hour all-Filipino movie channel on cable TV (through the Viva Cinema formerly tie-up with STAR TV a Hong Kong based satellite broadcasting network, which is now retrieved last February 2009), Viva tied up with interested local and global cable TV partners in need of access to its local content library. Viva's library of titles provides an excellent bridgeway into endless hours of viewing enjoyment for the local & international Filipino viewers anywhere in the globe.

Launched on August 1, 2003, is Pinoy Box Office (PBO), Viva's new 24-hour all Filipino movie & entertainment channel. PBO is now distributed throughout the Philippines, as well as in the U.S. (through the Mabuhay Channel), the Middle East, Asia (Japan) and soon in Europe.

For full PBO schedule, see under references.

PBO Direk (Monday) - recognizes the masterpiece creators Philippines’ Best Films: Director/s (featured) of the month.
PBO Senti (Tuesday) - are about movies which touch the heart and soul; usually feminine and family oriented
PBO Aksyon (Wednesday) - Fast-paced and adrenaline filled Action films are part of the feast every Wednesday evenings
PBO Sweets (Thursday) - Youth oriented or Rib-tickling comedies
PBO Premiere (Friday) - Cable TV debuts of the latest Movies and Entertainment events
PBO Presents (Saturday) - focused on the featured "Artist of the Month"; screens movies of a particular actor
PBO Spotlight (Sunday) - Blockbuster and SRO Concerts: perfect for families gathered around on a Sunday

Special Segment:

Popstar Diaries-Featuring the day in the life of Sarah Geronimo, Airs on Saturdays with replays on Monday, Wednesday, and Friday.